Despite its immense reach and size, the internet is still only partially or completely inaccessible for many people today. Physical and mental limitations prevent many from benefiting from the vast diversity of the internet and the digital world. However, in an increasingly digital world, it is more important than ever to design websites so they are accessible to all people, regardless of their physical or cognitive limitations. Digital accessibility aims to enable all users to access information and services on the internet without restrictions. But how do you achieve digital accessibility? In this article, we show you the necessary steps.
Digital accessibility refers to the design of digital content, such as websites, that have been adapted to be usable by people with physical disabilities (e.g., motor impairments or visual impairments) as well as by people with temporary limitations or by those who face difficulties due to age or technology barriers.
It is not enough to test and adjust your website for accessibility just once—it needs to be regularly checked for accessibility and adjusted as needed. This is the only way to ensure that the website remains truly accessible to everyone. Maintaining accessibility is an ongoing process. Every update, new content, features, or mobile apps can introduce new accessibility issues. This reduces the risk of losing accessibility and avoids negative impacts on users. Here are some tips for regular testing:
Cognitive Limitations By using clear, simple language, structured content, and intuitive navigation, it is easier for people with cognitive limitations to understand how your website works. Cluttered layouts or distracting images, buttons, and animations should be avoided as they can impair concentration and reduce interest.
In recent months, FC Bayern has updated the design of its entire brand presence to better adapt to the new requirements of the Web Accessibility Enhancement Act (BFSG), which takes effect in June 2025. The law stipulates, among other things, that the contrast ratio between text and background in digital media must comply with the Web Content Accessibility Guidelines. In this context, FC Bayern’s club logo has also been slightly modified for the first time since the last adjustment in 2017.
With this innovation, FC Bayern aims to improve the user experience for all people. The introduction of the new design is gradual and affects not only digital channels but all other brand materials, as the FC Bayern logo and corporate identity are used uniformly.