With a legislative change effective June 28, 2025, all websites and online stores must be accessible. Businesses should now ensure that digital content is accessible to everyone, regardless of individual limitations.

Despite its incredible size, the internet remains partially or entirely unusable for many. Physical and mental limitations prevent many people from benefiting from the vast diversity of the internet and the digital world because many websites are poorly designed for accessibility. But what exactly does web accessibility mean? In this article, we will show you how digital accessibility makes the internet accessible to all people, regardless of abilities or limitations.

What Does Web Accessibility Mean?

Through principles and technology, it is now possible to enable people with disabilities to access the internet without barriers. This requires adjustments in the design, development, and maintenance of your website so that everyone, regardless of their individual needs or limitations, can easily access its content.

Web accessibility means that despite the vast amount of information, people with disabilities often encounter barriers that hinder access to certain functions on the internet. These barriers can be:

• Perceptual Barriers: Difficulties in perceiving content (e.g., for people with visual impairments).
• Operability Barriers: Difficulties in operating the website (e.g., for people with motor impairments).
• Understanding Barriers: Difficulties in understanding the content (e.g., for people with cognitive impairments).

Introducing web accessibility aims to design websites so that everyone can use them independently and without assistance.

Web Accessibility Solutions

• Perceptibility: Content on a website must be made perceivable in at least one way and be clearly displayed, for example, by reading the text via an audio track or by ensuring sufficient visual contrasts.
• Operability: All interactive elements of the website – such as buttons or forms – and the navigation menu should be designed so that everyone can easily operate them. These elements should also be sized to be managed with simple mouse clicks.
• Understandability: Websites and their content must be built and visually designed to be clear and understandable so that as many people as possible can use them without difficulties. Layouts should be straightforward, and texts should be organized with clear structures.

• Robustness: The content of the website must function seamlessly with various aids such as screen readers or keyboard controls.

What Does an Accessible Website Look Like?

To make your website accessible on the web, you need to consider three areas: technology, design, and content.

• Technology: With various aids, we enable support for people with disabilities. For people with visual impairments, screen readers are necessary to capture the entire content of the page – including texts in documents or forms.
• Design: Design also plays a crucial role and should be adaptable. Users who have trouble reading should have the option to change the font size. Colors should also be adjustable, which can help people with color vision deficiencies (e.g., red-green color blindness).
• Content: To ensure that people with cognitive impairments can easily understand the content of your website, it should be clearly and understandably articulated. Graphics conveying essential information should be accompanied by alternative text. Videos and audio files must also be prepared so that they are accessible to everyone, for example, by including subtitles or transcripts, allowing those with visual impairments to rely on the audio explanation.

Act Now!

Start making your website accessible on the web today. By doing so, you not only comply with the requirements of the Web Accessibility Enhancement Act (BFSG) but also contribute to a more inclusive digital world.

Use our specialized software and our expertise to make your website accessible to everyone – whether they are people with disabilities or the users of tomorrow.

At Accessible Opportunities, we specialize in developing accessible digital solutions and ensuring that brands are accessible and experiential for everyone. It’s not just about colors, fonts, and emojis; it’s about designing the entire brand experience to be accessible on the web. Contact us today and make your website more accessible to everyone.

Despite its immense reach and size, the internet is still only partially or completely inaccessible for many people today. Physical and mental limitations prevent many from benefiting from the vast diversity of the internet and the digital world. However, in an increasingly digital world, it is more important than ever to design websites so they are accessible to all people, regardless of their physical or cognitive limitations. Digital accessibility aims to enable all users to access information and services on the internet without restrictions. But how do you achieve digital accessibility? In this article, we show you the necessary steps.

What is Digital Accessibility and Why is it Important?

Digital accessibility refers to the design of digital content, such as websites, that have been adapted to be usable by people with physical disabilities (e.g., motor impairments or visual impairments) as well as by people with temporary limitations or by those who face difficulties due to age or technology barriers.

Digital Accessibility: Regular Testing and Reviewing of the Website

It is not enough to test and adjust your website for accessibility just once—it needs to be regularly checked for accessibility and adjusted as needed. This is the only way to ensure that the website remains truly accessible to everyone. Maintaining accessibility is an ongoing process. Every update, new content, features, or mobile apps can introduce new accessibility issues. This reduces the risk of losing accessibility and avoids negative impacts on users. Here are some tips for regular testing:

1. Use Automated Tools: Automated tools make it possible to regularly test your website with minimal effort. These tools analyze your website and provide feedback on where improvements are needed.
2. Gather User Feedback: The best feedback still comes from real-world usage, which is why you should conduct tests with real users, especially those who rely on assistive technologies.
3. Plan for Accessibility from the Start: When creating a new website, it is advisable to include accessibility from the beginning of the entire development process.

Digital Accessibility on the Web: How Can It Help?

Cognitive Limitations By using clear, simple language, structured content, and intuitive navigation, it is easier for people with cognitive limitations to understand how your website works. Cluttered layouts or distracting images, buttons, and animations should be avoided as they can impair concentration and reduce interest.

• Motor Limitations: It should be possible to navigate your website using keyboard shortcuts and voice commands. This helps people with motor limitations who may have difficulty using a mouse or typing extensively. Ensure that clickable elements are enlarged so that precise mouse movements are not required.
• Hearing Impairment: If you offer video or audio content on your website, you should include transcripts or subtitles. The volume of audio content should be adjustable so that people with hearing aids can easily adjust to the content.
• Visual Impairment: Screen reader support should be integrated on your website so that people with visual impairments can read digital content. Using voice output or Braille displays, the screen reader converts text into audible or tactile information. Content should always be available in text form, and alternative texts (ALT texts) should be provided for images. Additionally, the navigation structure should be clear and simple. Sufficient contrasts, adjustable font sizes, and scalable layouts can also contribute to a more user-friendly website.

Digital Accessibility Featuring FC Bayern Munich

In recent months, FC Bayern has updated the design of its entire brand presence to better adapt to the new requirements of the Web Accessibility Enhancement Act (BFSG), which takes effect in June 2025. The law stipulates, among other things, that the contrast ratio between text and background in digital media must comply with the Web Content Accessibility Guidelines. In this context, FC Bayern’s club logo has also been slightly modified for the first time since the last adjustment in 2017.

With this innovation, FC Bayern aims to improve the user experience for all people. The introduction of the new design is gradual and affects not only digital channels but all other brand materials, as the FC Bayern logo and corporate identity are used uniformly.

Unfortunately, using the internet in an accessible way is still not a given today. People with physical or cognitive impairments regularly face difficulties on the internet, both in their private and professional lives. However, time is of the essence: by June 28, 2025, all websites and online shops must be accessible. This requirement results from a recently enacted legislative change, ensuring that digital content is accessible to everyone. Making the internet accessible is therefore more important than ever. How do you make the internet accessible? You will learn about this in this article.

What Does ‘Using the Internet in an Accessible Way‘ Mean?

But what exactly does “accessibility” mean in terms of the internet? Accessible internet means making it easier for all people with various limitations to access the internet, allowing them to access digital content. This includes people with limited vision, the blind, the hearing impaired, as well as individuals with motor or cognitive impairments, and also those who are temporarily restricted or older. By adapting your website, you ensure that no one is excluded from accessing information due to disabilities or age-related limitations.

How to Make the Internet Accessible?

1.Accessible Content for Your Website:
Content is arguably the most important aspect of a website, and now everyone can enjoy your content—thanks to an accessible content framework. Our society is aging, and the proportion of people living with various limitations is growing. It should therefore be a priority to ensure that, regardless of their limitations, everyone can access your website and perceive and understand texts, images, videos, etc. Thus, it is crucial that you reach your target audience in an accessible manner and make your offerings visible to them.

2. Accessible Corporate Identity:
A corporate identity stands at the forefront, as the better it is defined, the more uniformly a brand is recognized in the market and anchored in the minds of its prospects. In terms of websites, this includes points such as:
– Logo: The central visual symbol of the company.
– Colors: The main colors used in design and communication.
– Fonts: The typographical design used in all communications.
– Images and Graphics: The visual style shaped by images, illustrations, and graphics.

3. Accessible Website:
In an increasingly digital world, it is all the more important to have an accessible web design, and it is indeed more than just an option—it is a necessity. Accessible websites not only broaden your audience but also improve user experience and strengthen the positive image of your brand. The better your website is optimized for user-friendliness, the better it will rank on Google, which naturally includes accessibility.

4. Accessible Customer Experience:
A good, user-friendly customer journey means that users can interact with your brand easily at any time and from anywhere. All important information is accessible without barriers, so your customers’ expectations are realistically raised and met. More value should be placed here, as otherwise, people with limitations may not be able to access your offers and the content you work so hard on. Every interaction with your users is a chance to win a new customer who is enthusiastic about your brand.

5.Accessible Advertising:
Digitally designed, accessible campaigns can also win new customers who you might not have been able to reach before. New prospects don’t just come by themselves; people want real experiences and access to brands they understand and value and with which they can identify. However, many websites and online shops do not offer accessibility, and traditional advertising media such as ads, newsletters, and social media often do not consider the needs of all users.

6.Accessible E-Commerce: An Inclusive Shopping Experience for All
With the growing importance of the issue of accessibility, it is increasingly important for online shops to focus on digital accessibility. What is a matter of course for many—booking a flight quickly or searching for new clothes—is often an impossible hurdle for people with limitations, making it all the more important to facilitate access for people with limitations.

7.Creating an Accessible Brand:
In an increasingly digital world, communication via websites, social media, and platforms is becoming more important. Through posts of blogs, images, and videos, but also through color and font settings, textual descriptions, and emojis, you can niche a brand and win a customer base. With accessibility, it is possible to make your brand more experiential and especially accessible to all—unfortunately, many of the websites are still not adapted to the demands of accessibility.

8.Accessible Internet – We at BFSG Help Implement It:
Would you like to learn more about how to make your website accessible, or do you need support in implementation? Contact us! We specialize not only in developing accessible websites but also in making your marketing strategies accessible and adapting your entire brand to comply with the Web Accessibility Enhancement Act, so you can reach your target audience in an accessible way.